Post by akabborakabbor on Feb 28, 2024 3:56:21 GMT -3
The first challenge of outbound emails is not ending up in the spam folder, the second is keeping the potential customer's attention until they get to the CTA. These emails are contact tools typically used by salespeople, much less by marketing specialists. The most used outbound email formats are the following. AIDA template email AIDA is an effective model to follow for sales emails , because it is based on four phases identified by the same number of initials: Attention Interest Wish Action To attract attention you can ask a question or present a fact. User interest can arise from telling an engaging story. Desire is stimulated through an element that creates curiosity. Finally, urgency must be created to drive action. The CTA must be clear and guide a concrete action , for example downloading a document or visiting a site.
Bridge email A bridging email must indicate to the user an effective way to go from where they are to the destination they want to reach . The content must begin with the description of the situation in which the potential customer finds himself and continue with the explanation of how the change that leads to the desired goal can occur. The product or service being promoted must be presented as the bridge that leads Chinese Student Phone Number List to the resolution of the problem. You might be interested in: "How to develop inbound marketing strategies for B2B" Email that solves a problem Before presenting the definitive solution to the potential client's problems , it is necessary to underline the crisis he is in and the need he has to resolve the situation quickly .
The content of these emails may include statistics, research, analyzes that stimulate the reader to become aware of the seriousness of the problem and that encourage him to evaluate the product or service that is proposed to help him. Email that says “do as you please” This is not an email that leaves the reader totally free, because this would lead to nothing. This type of cold message contains an explanation of a method to solve a problem or improve a situation, but leaves the choice to seize the opportunity to the reader . It is a proven psychological technique that could be summarized as "I'll tell you what the way out of the problem is, then you see...". In this type of email it is important to close by proposing the product or service but always leaving the potential customer free to act or refuse.
Bridge email A bridging email must indicate to the user an effective way to go from where they are to the destination they want to reach . The content must begin with the description of the situation in which the potential customer finds himself and continue with the explanation of how the change that leads to the desired goal can occur. The product or service being promoted must be presented as the bridge that leads Chinese Student Phone Number List to the resolution of the problem. You might be interested in: "How to develop inbound marketing strategies for B2B" Email that solves a problem Before presenting the definitive solution to the potential client's problems , it is necessary to underline the crisis he is in and the need he has to resolve the situation quickly .
The content of these emails may include statistics, research, analyzes that stimulate the reader to become aware of the seriousness of the problem and that encourage him to evaluate the product or service that is proposed to help him. Email that says “do as you please” This is not an email that leaves the reader totally free, because this would lead to nothing. This type of cold message contains an explanation of a method to solve a problem or improve a situation, but leaves the choice to seize the opportunity to the reader . It is a proven psychological technique that could be summarized as "I'll tell you what the way out of the problem is, then you see...". In this type of email it is important to close by proposing the product or service but always leaving the potential customer free to act or refuse.