Post by account_disabled on Jan 24, 2024 2:11:16 GMT -3
Many businesses are starting to incorporate digital marketing into their growth strategies. Digital marketing includes a number of categories such as social media marketing, content creation, paid advertising, etc. An expert agency will help you create and implement strategies for your online brand presence. Maybe you are thinking "I can do this myself". Yes, if you have experience in similar disciplines. Even then, things pile up and months go by before you realize that your social networks are crawling and you haven't even considered your marketing strategy. Oops. Sometimes the need arises for a single project and the cooperation lasts a few weeks, but the cooperation with an agency on average lasts from 6 months to several years, depending on the needs of the business. Countless changes, updates, trends that we could never think of, an egg becomes the most liked photo on Instagram... The only constant thing about digital marketing is change. How to look for a digital marketing agency that is prepared for this?
Where should you start? LinkedIn , ask friends, post on your site? B2B Email List How to find the right agency? To understand if you will fit like the pot with the lid, there are some questions you should ask the person in charge of the agency: What is your mission and how do you work as a team? Who will be in charge of the project? Team harmony accounts for 31% of the final hiring decision. You need to make sure that the people you hire fit into the ethos of your company. What are their competencies and specializations? Is there a spirit of cooperation or is it a toxic work environment? Don't be satisfied with their answers, but become "detectives" for an hour. Look for a curated About page , a founding date, their mission, their social networks, general information about their employees, etc. The more information, the more confident you will be in your choice. What KPIs do you measure to measure success? The expression says "words are carried away by the wind". KPI no. How will the data be evaluated and how often will it be reported?
The beauty of digital marketing is that everything is measurable. Increase in direct revenue from paid channels, return on advertising spend ROAS on Facebook in the first quarter, increase in the number of new users, number of app downloads - these are all data of measurable you can get and the right agency will provide you. How will you prepare for a market analysis of our industry? In your industry you are experts, but in the digital world is the agency that will represent you? True, if you are real estate experts, there is no need for them to know about properties. But it is important to be open to the process of information about your industry. How will they learn what customers want, are they up to date with the market, how will they learn about the competition? They don't need to have worked with companies exactly like yours, but ideally they will have solved problems similar to the ones you want to solve.
Where should you start? LinkedIn , ask friends, post on your site? B2B Email List How to find the right agency? To understand if you will fit like the pot with the lid, there are some questions you should ask the person in charge of the agency: What is your mission and how do you work as a team? Who will be in charge of the project? Team harmony accounts for 31% of the final hiring decision. You need to make sure that the people you hire fit into the ethos of your company. What are their competencies and specializations? Is there a spirit of cooperation or is it a toxic work environment? Don't be satisfied with their answers, but become "detectives" for an hour. Look for a curated About page , a founding date, their mission, their social networks, general information about their employees, etc. The more information, the more confident you will be in your choice. What KPIs do you measure to measure success? The expression says "words are carried away by the wind". KPI no. How will the data be evaluated and how often will it be reported?
The beauty of digital marketing is that everything is measurable. Increase in direct revenue from paid channels, return on advertising spend ROAS on Facebook in the first quarter, increase in the number of new users, number of app downloads - these are all data of measurable you can get and the right agency will provide you. How will you prepare for a market analysis of our industry? In your industry you are experts, but in the digital world is the agency that will represent you? True, if you are real estate experts, there is no need for them to know about properties. But it is important to be open to the process of information about your industry. How will they learn what customers want, are they up to date with the market, how will they learn about the competition? They don't need to have worked with companies exactly like yours, but ideally they will have solved problems similar to the ones you want to solve.