Post by account_disabled on Feb 25, 2024 2:51:50 GMT -3
In a very short time you can have the opportunity to transform a user into a customer. In fact, studies show that content published on a company website has just 15 seconds to capture visitors' attention . This applies to both B2B and B2C. The design and content creation must always be oriented towards interaction with potential customers, giving them the opportunity to quickly find the information they are looking for. It is absolutely necessary to avoid creating company websites that resemble brochures to be read distractedly, but it is equally important not to create labyrinths of pages in which users become disoriented and from which they try to escape. Every small obstacle placed in front of a person who is looking for information on the web makes them leave our site and go to another, probably that of a competitor. A logical and functional site structure is key to helping users find exactly what they are looking for.
A web designer today cannot only think about the pure aesthetics of what she creates for her clients but, above all, must pay attention to the User Experience . To be even clearer: a web platform must be easy to use and comprehensive in content. II) Create a clear user journey Starting from the concept that a real path must be created within the website, the design must act on: Sequence of pages Macedonia WhatsApp Number List that will be visited Logical layouts Generating trust and conversions b2b communication agency Predict the sequence of pages Carefully studying your target users and the competition allows you to understand which pages will be the most visited on the company website and, consequently, how the platform architecture should be structured.
Anticipating the moves that the user makes while browsing gives a strategic advantage, because it makes his search easier and he is involved in a positive experience that communicates trust . This, as already mentioned and as we will repeat often in this article, generates leads . For example, if the user lands on the product page they are looking for they are unlikely to stop there or purchase immediately. You have to ask yourself where the user will go next: towards content that describes that product? Will you look for variations? Would you like to know more about the company? Answering these questions based on careful analysis serves to label key pages and make them easily findable by users .
A web designer today cannot only think about the pure aesthetics of what she creates for her clients but, above all, must pay attention to the User Experience . To be even clearer: a web platform must be easy to use and comprehensive in content. II) Create a clear user journey Starting from the concept that a real path must be created within the website, the design must act on: Sequence of pages Macedonia WhatsApp Number List that will be visited Logical layouts Generating trust and conversions b2b communication agency Predict the sequence of pages Carefully studying your target users and the competition allows you to understand which pages will be the most visited on the company website and, consequently, how the platform architecture should be structured.
Anticipating the moves that the user makes while browsing gives a strategic advantage, because it makes his search easier and he is involved in a positive experience that communicates trust . This, as already mentioned and as we will repeat often in this article, generates leads . For example, if the user lands on the product page they are looking for they are unlikely to stop there or purchase immediately. You have to ask yourself where the user will go next: towards content that describes that product? Will you look for variations? Would you like to know more about the company? Answering these questions based on careful analysis serves to label key pages and make them easily findable by users .